Farewell August

These last few months have been hectic. Many of our clients, new and old have been quickly seeking us out to produce new content while the weather is still nice. This has amounted to many new and exciting projects on the go at once.

So here is what’s been keeping our calendar full for this past month!

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The beautiful Waterford Heritage Trail

We always try and stick to our roots by helping out our local community. One of our continuing efforts is documenting the restoration of the Waterford Heritage Trail. What was once an old railway that ran through downtown Waterford, has now become a beautiful pathway along the town’s picturesque ponds. We’ve been conducting interviews and collecting as much b-roll as we can this summer. We hope to see the completion of this project very soon.

Introducing… The Video Twins

We are very proud to introduce our new project, The Video Twins!

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The Video Twins is the new collaboration between Dean and Burman, two of the creative minds here at Rainey Media. They have decided to branch out with one goal in mind, to help people make better, more compelling and engaging videos.

For the past few weeks they have been releasing a series of quick video production hacks for both hobbyists and professionals alike.

You can check out each of them by clicking on the thumbnails below. If you found them helpful, be sure to like, subscribe and share them around!

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Thanks!

Gus

Launch Season

Summer is the season of growth. This is something many of our clients will attest to as they often launch major products around this time of year.  Our job is the advertising and marketing of these products, be they a course, product or service, through a series of videos.  We call these Launch Videos, and they’re what we’re becoming known for.

As you can imagine, this keeps us very busy – and stressed – since there are always a lot of moving parts, remote partners, and deadlines.

Filming Recallers 2015 on Susan Garrett's Front porch

Filming Recallers 2015 on Susan Garrett’s Front porch

We just recently completed the launch videos for two of our clients, world champion dog trainer Susan Garrett and author, blogger, and online marketer Michael Hyatt.

Susan is relaunching her online course, Recallers which is designed to help dog owners train their dogs through a series of different games. If this interests you, feel free to opt in here.

This was an epic launch with 5-7 videos of Susan’s best stories and training for your average dog & dog owner.

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Filming Recallers training with Susan’s Dogs, Momentum and Swagger

Michael Hyatt is in the process of relaunching his online coaching course Get Published, designed to provide insider coaching for writers and authors to find an agent, land a book deal, and launch their own book. Check it out here

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We are very excited to see these courses in action and are always looking forward to what the future has in store for us. We have a lot more new and exciting content to share with you very soon.

Stay tuned!

Gus Yacoub

A Rainey Summer

As they say, “When it rains it pours!”

Summertime is easily our busiest season of the year since everyone wants to film when the weather is nice.

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So, as is becoming a trend with us, we have many projects to share on our site, but finding the time to actually post about them is difficult.

Regardless, we’d never want to leave you hanging so here’s what we’ve been up to lately:

The Power of Aerial Shots in Film Making

As a small business located in a small town (Waterford, Ontario), we believe that working with the local community is an important part of living and doing business here.  One of our ongoing community projects over the years has been documenting, through video, the evolution of the Waterford Heritage Trail.

The Waterford Heritage Trail is a hiking and biking corridor built along the ponds of Waterford.  It follows the path of an abandon railway line that used to run though our downtown core.

Recently, many of the major phases of construction were completed including docks built and pathways paved.  This was our cue to grab our gear and begin filming “the reveal” (as they say in “makeover television”).

Waterford 02We decided that the best way to show the trail as whole was to get some aerial shots, so we brought in Boundless Media to help us get the shots we needed using a drone.

Drones are still relatively new to the consumer market, only just becoming readily available a few years ago. They’ve become super popular really quick because filmmakers are now able to get angles and shots that were never possible before on a low budget.  They can film smoothly over water, fly under bridges, get low to the ground –  pretty much anything you can think of.  As the technology advances so does the the ability of the drones.  Many models give the operator the ability to control the camera separately from the actual flight of the drone, so you can have 2 people operating it instead of one. This allows for really dramatic and interesting shots. They even have one that will follow a tracking device, so if your skiing down hill or kayaking in a river, it will capture your every move where ever you go.

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I think the biggest down side I’ve seen as the popularity of drones has grows is that there are a lot of people who ONLY use drone footage in their videos.  Aerial footage really should add to a video, not necessarily become the foundation of one. It’s hard to tell a story or have any emotional connection to what’s going on when everyone is the size of an ant.

We’ve used drones many times to bring an additional element to the story we were already trying to tell.  For example, when you look at our Norfolk County videos, we have aerial shots paired along side closeups and medium shots to tell a story through a sequence.

As we continue to create the Waterford Trail documentary, we’ll definitely use the power of aerial shots to help show the development and total size of the trail – something we wouldn’t really be able to do without the use of a drone – but our main focus will always be on the story.

Holly Mike