Platform University Promo

More and more, clients are asking us to created video ads for Facebook.  You know, the ones that show up in your newsfeed.

The trick with Facebook ads is that you’ve got to immediately catch the viewers attention and draw them in so that they trigger the sound and get the FULL message.  We accomplish this with BIG TEXT and BRIGHT COLOURS.

Here’s the a Facebook video ad we created for Michael Hyatt’s online membership site Platform University.

Ontario Ginseng Growers Association – The Farmer’s Story

Having grown up in a family of ginseng farmers and spent time living in Hong Kong, I’m proud to have been able to produce this short marketing video for the Ontario Ginseng Growers Association of Ontario.

Two Ontario Farmers describe the hard work and passion they put into growing the high quality ginseng.  Follow the process from the fields of Southern Ontario to the streets of Hong Kong.


Introducing the Video Production Toolkit 2016 Edition

Hi there,

We hope your 2016 is off to a creative and productive start!  Wow, another NEW YEAR, which means we definitely got NEW GEAR!  <— see what I did there?

To show you our appreciation for following us on Facebook , Twitter, and being on our list we wanted to make sure you were one of the first to get our FREE Video Production Toolkit 2016 Edition!


It’s chock-full of gear goodness: Camera, Lights, Mics, Smartphones, Stabilizers, Apps, and so much more.

We show you exactly WHAT we use and WHY we use it.  It’s a valuable resource for video producers of all levels.

If you are currently on our mailing list, you will have received an email giving you access to the toolkit. If not, all you have to do is sign up to the mailing list by entering your name and email in the subscription form.

Thanks for all of your continued support. We hope you enjoy this new edition of the toolkit!


Haldimand County: Sizzle & Cycling

Haldimand Sizzle

Last year we released a promotional video for Haldimand County highlighting the best features of the county, from nature to history and culture. Recently this sizzle reel received an honourable mention for advertising excellence from the Economic Developers Council of Ontario (EDCO).  We like to say it’s an honour just to be mentioned.

In addition to the sizzle reel, we have also finished creating a new promotional cycling video for Haldimand. The video will be officially launched at a upcoming cycling event at the end of April, in celebration of a new cycling and hiking trail in the county. To learn more about the video and event click here.

Having the opportunity to showcase all of the best aspects of the areas around our community is a wonderful feeling and it’s always nice to be recognized every now and then. We are incredibly proud of  our work, but the videos we produce for the county, always have a special place in our hearts.


Gus Yacoub

Waterford Shadow Lake Trail Video

Over the few years, we’ve been filming around our hometown of Waterford, Ontario for a project that we’ve slowly been chipping away at. The Shadow Lake Trail area has been until recently an abandoned rail line that people in the community avoided.

However, a few years ago, a group headed by Andy Kooistra raised funds to transform the land into something beautiful. We were honored to help out and film each step of the transformation. From clean up to adding additional bridges and walkways, this abandoned piece of land has turned into the social hot spot for the town and surrounding community.

Here is a promo for The Shadow Lake Trail.

Tell us what you think in the comments or on our facebook!