Sometimes when you’re producing a video you have to be mindful of your on-screen talent’s energy levels. As the director, it’s your job to help throttle the talent’s energy: do they need to deliver their lines with less energy or more? Do we take a break to let the talent re-energize? Or do we help the talent dig deep down inside themselves to find the energy to plow through to the end.
Recently, I was reminded of a valuable tip…
That tip was that NOBODY does well on-camera when you start filming at 4pm in the afternoon – especially my kids. That afternoon lull can hit the best of them and the results can be a less-than-stellar on-screen performance.
But, as an experienced director, I knew that I had to commit to my decision and help my talents plow through the scene. And they did it…with the help of a little candy.